Can a programmatic approach bring efficiency, savings to B2B lead gen?
Martech
FEBRUARY 5, 2024
Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads. Display ads are scalable, but they’re often terribly inefficient as you scale. If you’re looking to compare audience data and CPL pricing, you need to reach out to every publisher you wish to consider.
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