Can a programmatic approach bring efficiency, savings to B2B lead gen?
Martech
FEBRUARY 5, 2024
Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads. Display ads are scalable, but they’re often terribly inefficient as you scale. Alternatively, you can buy a list of leads and syndicate the content assets yourself via phone or email outreach.
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