EMagine B2B Blog
JANUARY 19, 2015
The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. CTR – Click Through Rate. Like most things in life, the higher the CTR the better. CRM – Customer Relationship Management.
Digital B2B Marketing
JUNE 7, 2012
PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPA : Cost per Action. CPL : Cost per Lead. Salesforce.com.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. B2B: Business-to-Business.
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