Cost per Lead, CPC, CTR and Salesforce.com

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Cost per Lead

CPC

CTR

Salesforce.com

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPA : Cost per Action.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. B2B: Business-to-Business.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

42 B2B Marketing Acronyms and Abbreviations

60 Marketing Acronyms Every Industry Pro Should Know

Stay Connected