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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM). I love having these at my fingertips at all times without carrying around multiple devices.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name. CPA : Cost per Action. CPL : Cost per Lead.