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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The cost associated with content syndication depends on the website, but many times they are based on cost per lead (CPL) or cost-per-click (CPC). Obviously, these metrics will be much different in magnitude depending on the size of the audience you are reaching.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

CPC: The average cost-per-click across a campaign. Based on the same campaign data we used in the previous section, we get a much better view of the bigger picture: With this data, you can analyze performance based on Cost-Per-Lead. A higher position in the SERPs.

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The Big List of Content Marketing Acronyms

Brandpoint

CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).