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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What techniques and marketing tactics have you personally used to push the innovation envelope?

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Using a thesaurus may seem like an antiquated way to do keyword research in today’s era of online tools, but it’s the uniqueness of this tactic that makes it useful. Most of the questions that customer service reps field won’t be directly related to sales, so you’ll hear lots of responses that aren’t appropriate for PPC.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Marketing Partners: “Leveraging Partners to Manage the Digital Shelf” by Amy Shipman. SMX East 2017, Day 2. Automation: “The Robots Are Coming?!” ” by Elizabeth Clark.