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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. 2012 – 2014 Average CPC). This trend isn’t changing anytime soon.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Ken Sterling.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPC (Cost Per Click) The cost of one single click on your ad or link. SMM (Social Media Marketing) The use of social media platforms to promote your product, service, or brand. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy.