What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. 2: Personalization. 3: Essential metrics.
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