The Point

MARCH 18, 2020

. * Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. Continue to run, develop, and even expand nurture programs.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Click on it… You’re able to scroll through any specific point of the video that way. One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40