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How to Approach Demand Gen in Challenging Times

The Point

. * Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. Continue to run, develop, and even expand nurture programs.

Demand 243
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What Does Marketing No Longer Do for B2B Companies [VIDEO]

Directive Agency

What does marketing no longer do for B2B companies? Click on it… You’re able to scroll through any specific point of the video that way. One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage.