Google Ads: The Definitive Guide (2018 Update)
SendX
SEPTEMBER 9, 2018
So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. The Quality Score helps you figure out how valuable your ad is in Google’s eyes. They actually WANT you to have low CPC and high performance! Source: [link].
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