Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. Sure, you’ll end up paying for a greater volume of clicks, but they’ll end up costing much less -- as much as 400% less , in fact. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Contently

DECEMBER 16, 2022

Lead demographic scoring and behavioral lead scoring are two of the most common ways marketers can gauge the value of a lead. Use your ICP to score lead demographics to confirm whether these prospects qualify for sales. Share of social is the number of shares your content receives on LinkedIn, Twitter, Facebook, etc.,

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140