Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). And the seed was planted.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). . And the seed was planted.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Single Grain

JULY 16, 2021

According to TikTok , they create a lookalike audience after analyzing user attributes such as: demographics. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. After you’ve created your ads, click the “Submit” button to finish. operating system. interests, etc.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Martech Advisor

OCTOBER 17, 2019

Some of the options you could consider are: Cost per thousand impressions (CPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41