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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead.