Cost Per Click Cost per Lead Forrester Touchpoints 
Directive Agency
SEPTEMBER 29, 2017
Instead, a much better metric would be Cost Per Lead. Or, better yet, Cost Per Qualified lead. A focus on Cost Per Lead changes everything. Sure, the Cost Per Lead in this case is high, too. Focus on what’s important, like qualified conversions and the Cost Per Lead.
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. With this attitude, you’re more likely to reach the levels you need to be at to succeed with lead generation. Ideally, your funnel should offer your visitors a seamless user experience from one digital touchpoint to the next.
Contently
DECEMBER 16, 2022
It calculates what a piece of content is worth to a brand based on search traffic and the unique cost-per-click (CPC). Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.
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