Cost Per Click, Cost per Lead, Eloqua and Software

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. Ensure the directory ranks high on a search for “best (your primary software category).” At PartnerStack, we ran a 3-month pilot on a directory that doesn’t rank on the first page of our primary buyer search term, “best partner management software.”

Peer-to-peer

Peer-to-peer Work Management Marketing Management Cost Per Click

B2B Pay Per Click Advertising

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies

Advertising Agencies Paid Search Agency Advertisements Advertising

B2B Marketing Zone

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

B2B Pay Per Click Advertising

Webinars

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