Cost Per Click Related Topics 
Customer Experience Matrix
MARCH 26, 2015
Like most real time bidding systems, it typically aims to optimize click through rate or cost per click. reporting: the system shows spend, reach, impressions, and clicks for each account, giving marketers a precise view of how each account has been treated.
Customer Experience Matrix
MAY 15, 2007
Keyword bid management is tightly integrated with subsequent site behavior—conversions and so on—so value can be optimized beyond the cost per click. Web content management also includes functions that let business objectives influence the content presented to visitors.
Customer Experience Matrix
NOVEMBER 12, 2007
Pricing is designed to be comparable with the point solutions it replaces and therefore is calculated differently for specific activities: message volume for ad serving and email, cost per click for search bid management, and traffic levels for landing page hosting.
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