41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Cost-per-acquisition (CPA, ideally under target $). Facebook lead Ads (measure amount of demos booked via form fill). Kent J Lewis.
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