42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Salesforce.com.
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