Cost per Acquisition, CPL, CPM and Guidelines

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

The Interactive Advertising Bureau (IAB), a trade association promoting digital ad standards and practices, maintains a set of guidelines for sizing and formatting different types of ad units. What is Cost Per Acquisition? Your cost per acquisition is how much it costs in advertising dollars to acquire a single customer.

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

APRIL 5, 2016

LinkedIn and Twitter are highest in terms of lead gen cost. What should be the optimum CPL for cloud telephony in B2B sector? PPC or CPA? But if you cannot, then go for target CPA. You might also want to go through Google Adwords policy guidelines just to be sure that you are adhering to their policies.

Adwords

Adwords FAQ Paid Content Webinar Metrics

B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

Google AdWords for Beginners (Webinar Recording & FAQ)

Webinars

Stay Connected