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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Embed video “teasers” into banner ads across the Web to redirect engaged prospects to your homepage and correlating case studies, customer testimonials, brand overviews, etc. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

Transparency is key for any brand now and as we move forward, it’s important to tell people what and why. The client saw no correlation between the weather and sales. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com. Q) How do brands thrive in this post privacy regulation era?

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