Correlation, Purchase, SIC and Verticals

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.

Segmentation

Segmentation Lead Ranking B2B Marketing Lead Scoring

How to select the perfect B2B data vendor

Biznology

AUGUST 24, 2016

But they have their limitations: there is often an inverse correlation between quantity and quality. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Vertical/category expertise. Purchase outright. Reputation.

Marketing Management

Marketing Management Vendors SIC B2B

B2B Marketing Zone

B2B Market Segmentation – Part 2: How to Approach Segmentation

How to select the perfect B2B data vendor

Webinars

Stay Connected