Road Map to Success: Monitoring and Measuring Your Content’s Performance
Content Marketing Institute
APRIL 23, 2018
That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your content’s performance on a continual basis. But, of course, just because something is a “best practice” doesn’t mean it’s easy (or possible) to achieve in a real-world setting.
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