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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Technographic Data Technographic data includes information about the technologies and software your target audience uses, such as CRM systems, marketing automation platforms, and communication tools. Focus Groups: Bringing together a small group of participants to discuss and share their opinions on specific topics or products.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Agile marketing: What it is and why marketers should care

Martech

An agile approach is data-driven, with learning derived from constant experimentation and strategy driven by actual results versus opinions or adherence to outdated conventions. Agile marketing depends on collaboration using self-functioning teams. Marketing automation platforms (MAPs). Data and experimentation.

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How CRM Transforms your Business

GreenRope

A lot of this falls on training, but in my opinion, organizations do not fully understand nor embrace how CRM is going to transform their overall business. 74% of marketers say targeted personalization increases customer engagement. However, they want to target all leads with interest in the topic of the ebook. – DMA.

CRM 40
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How CRM Transforms your Business

GreenRope

A lot of this falls on training, but in my opinion, organizations do not fully understand nor embrace how CRM is going to transform their overall business. 74% of marketers say targeted personalization increases customer engagement. However, they want to target all leads with interest in the topic of the ebook. – DMA.

CRM 40
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How CRM Transforms your Business

GreenRope

A lot of this falls on training, but in my opinion, organizations do not fully understand nor embrace how CRM is going to transform their overall business. 74% of marketers say targeted personalization increases customer engagement. However, they want to target all leads with interest in the topic of the ebook. – DMA.

CRM 40
article thumbnail

How CRM Transforms your Business

GreenRope

A lot of this falls on training, but in my opinion, organizations do not fully understand nor embrace how CRM is going to transform their overall business. 74% of marketers say targeted personalization increases customer engagement. However, they want to target all leads with interest in the topic of the ebook. – DMA.

CRM 40