Remove Correlation Remove Distribution Remove Lock-In Remove Top of Funnel
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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency.

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29 Charts & Stats on What Matters Most to Marketers Right Now

Hubspot

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 7) Mobile doesn''t seem to be a top concern for marketers: Only 1 of 320 open text answers included the word "mobile.".

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. What is an omnichannel customer experience? But does it work for B2B? Omnichannel vs. Multichannel.

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How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

In order to realize any meaningful return from an experiment, we must maximize its validity in at least three main ways: Statistical conclusion validity : Are we confident that there is a reasonable correlation between the two variables? Is this always the case? Where are these threats in marketing?