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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. Comments don''t always correlate with business-building goals.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you have income in your database, isolate customers in the upper middle tier (for most companies). Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Let’s break this down.