Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. • But you can measure “tons of stuff&# and find correlations. And correlations are good data. • Social media ROI can’t be measured directly.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Single Grain

MAY 31, 2023

Intelligent Content Curation Intelligent content curation is the art of leveraging AI algorithms to research, curate and deliver personalized content to users based on the latest market trends. It helps companies identify the best leads and focus their efforts on high-value prospects.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

JANUARY 11, 2017

There is no real correlation between that and ROI. If a large portion of activity is on social media, you want to be able to measure the social media and correlate that activity to the leads being generated. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. There’s no formula (yet) that correlates the number of content shares or likes with number of deals closed.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90