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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. What is Customer Data?

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Your Questions About ABM — Answered!

The Mx Group

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. How can Sales identify and tag appropriately in a CRM? News & Events. Sales Empowerment. Bottom-line Results.

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Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations

Outgrow

Picking the right tools for your martech stack. Identifying which sources to integrate with the Customer Data Platform. Saksham Sharda: Hi everyone, welcome to another episode of Outgrow’s Marketer of the Month. So how, in your opinion, might this issue be resolved? Martech Trends and the Great App Explosion.

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Never before have we seen so many great solutions flooding the market.

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here’s a laundry list of lessons that marketers can learn from the Moneyball method.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Having a strong brand resonance sets the pace up for improved sales revenue.

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Q&A with Jon Miller, CEO of Engagio

ClickZ

It was one of the first SaaS martech platforms. The ability to sell software as a service changed that since the upfront investment in software and the onboarding process were better aligned with how marketing budgets worked. It was a trend in the industry that intersected well with my quantitative background.