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How to Define & Measure Social KPIs – Part 4

Valasys

Cost per Acquisition (CPA): CPA is the average amount of money spent on acquiring a customer through the paid LinkedIn ad campaigns. In general, a lower CPA may be associated with a higher ROI. This metric can also be directly correlated with the increase in the number of brand followers on LinkedIn.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases.