How to Define & Measure Social KPIs – Part 4
Valasys
SEPTEMBER 19, 2019
Cost per Acquisition (CPA): CPA is the average amount of money spent on acquiring a customer through the paid LinkedIn ad campaigns. In general, a lower CPA may be associated with a higher ROI. This metric can also be directly correlated with the increase in the number of brand followers on LinkedIn.
Let's personalize your content