Copywriting Ethics Inbound Marketing PageRank 
Hubspot
JANUARY 15, 2014
Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. So for better SEO, you should be incorporating social sharing and social media marketing into your inbound marketing.
Hubspot
OCTOBER 26, 2016
It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. 2010-Present.
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