Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Achinta offers his industrial clients marketing for engineers by an engineer. All Rights Reserved.

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Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Copyright © 2010 Tiecas, Inc.

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Copyright © 2010 Tiecas, Inc. Not so fast!

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Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Copyright © 2010 Tiecas, Inc. And the cycle of frustration continues. All Rights Reserved.

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Share this on Bebo.

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Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

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Facebook Marketing Websites Paid Content Social Media 167

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc.

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Convince & Convert

JUNE 23, 2010

nice post about why focus groups don't work: [link] ) Crowdsourcing is a great alternative to focus groups due to the fact that consumers are co-creating the content vs getting asked a series of non-relevant, predetermined questions. Copyright and patent laws are about to be shattered, at least I hope. Great post!

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