Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. Copyright © 2010 Tiecas, Inc. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Wait a minute, isn’t that what Content or Inbound marketing is all about? of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Copyright © 2010 Tiecas, Inc. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails? All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Copyright © 2010 Tiecas, Inc. Don’t be persona non grata – take the time to really understand the persona of the target audience. This will also lower the client’s fear of “you just don’t get it.” All Rights Reserved. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60