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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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Confessions Of A B2B Marketer

Marketing Insider Group

Well we need to focus on wringing out every lead and every deal from our funnels. Opt-outs increased and our brand image suffered — all because we were spamming our customers. I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. So what happened in B2B Marketing? Cross-sell.

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How to Nurture The Great Unknown Leads

Marketing Insider Group

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. So how do you mine these contcts for leads? But if you want to email me something valuable I might read it.