How Marketing Compliance Fits Into Your Marketing Strategy
BenchmarkONE
SEPTEMBER 29, 2021
The GDPR means that marketers have to be transparent regarding what they do with customer data, and you have to provide a way for customers to give you consent to have access to their data. Google, for example, was fined $57 million in 2019 for not getting its users’ written consent to use their data for personalized ads. .
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