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The 4 Cs of Social Media

Marketing Insider Group

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. The reason is context.

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Mastering Affiliate Marketing: A Comprehensive Guide for B2C and B2B

Orange Owl Blog

Affiliates earn a commission for each customer they bring to the business, usually via tracked links. Customers : End-users who purchase the products or services. Referral Programs : Typically involve existing customers who refer new customers in exchange for rewards or discounts.

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10 Written Content Formats For Effective Content Marketing

nDash

Q&As/FAQs. As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle. White papers. Case Studies. Presentations. Checklists. Social Media.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

On the sophisticated end of the range are interactive systems linking employees with one another and with customers. Groupware can help HR fulfill many of its responsibilities, such as increased responsiveness of employees to one another and greater satisfaction with the employer and the workplace. Print Email. del.icio.us.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. Your problem isn’t social media negativity.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc.

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Toward a New Knowledge Society

Buzz Marketing for Technology

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