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Cintell

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How to create Buyer Personas at every budget

Cintell

We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Email open rates are five times higher for companies using personas (Forrester). And in fact, personas are one of the hottest B2B topics searched for online.

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38 Handy Stats to Prove the Value of Personas

Cintell

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester).

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

Companies that provide great customer experiences report high customer satisfaction and referral rates. AI customer service can reduce the need to attend to every conversation. You need to provide sufficient resources to your employees to ensure that they create a great customer experience. Why Customer Experience Matters? Conclusion.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.