Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

ViewPoint

DECEMBER 16, 2010

Consider SiriusDecisions’ lead categories of MQLs, SALs and SQLs. Append data points like SIC code, revenue and employee size to contact records. Use internal or external dedicated resources for lead qualification and lead nurturing. Focus on qualifying and developing leads more thoroughly prior to hand-off.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Practices SIC 120

markempa

SEPTEMBER 16, 2012

“It amazed us how many people didn’t have a documented universal lead definition (ULD) ,” Tinsen admits. “We But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120