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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

“In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? While today it may be about the social tools we use to spread our message, tomorrow it will be about the platforms utilized to engage in constructive and effective conversations.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

The notification that you’ve been tagged in a post, image or video is a fun surprise and makes your customers feel like you’re thinking about them even when they’re not actively engaging in your conversations at the time.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

“In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? While today it may be about the social tools we use to spread our message, tomorrow it will be about the platforms utilized to engage in constructive and effective conversations.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

link] Steve Welton Contribution, Conversation, Community. This weekly collaborative conversation inspires ideas and strong opinions that our authors THEN put down on paper. So as a rule of thumb, I would say that if you don’t have anything significant to say about yourself directly, don’t gear the topic towards yourself.

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Get the Most Out of Twitter Hashtags

Online Marketing Institute

If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags. If every one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation.

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