Engagio

JANUARY 27, 2021

In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. ” Bombora intent alongside Demandbase intent data. Needless to say, he has some serious street cred in B2B tech.).

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Metadata

SEPTEMBER 28, 2023

Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. technographic (tech stack), and intent data.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52