ABM Measurement: The 9 Most Important Metrics to Track
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DECEMBER 8, 2021
First up: how your audience is (or isn’t) engaging with your ads, whether it’s a conversation ad on LinkedIn or a PPC ad on Google. If your copy or creative is lacking, you’ll see low engagement and subsequently lower conversions. But you’re ideally looking for conversions that lead people to stay (qualified traffic, in other words).
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