Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Said another way, we’re all speaking different languages and measuring success in siloes.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

DECEMBER 8, 2021

First up: how your audience is (or isn’t) engaging with your ads, whether it’s a conversation ad on LinkedIn or a PPC ad on Google. If your copy or creative is lacking, you’ll see low engagement and subsequently lower conversions. But you’re ideally looking for conversions that lead people to stay (qualified traffic, in other words).

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

LeadSquared

JUNE 22, 2021

For example, if you want to increase sign-ups for newsletters, website conversions can be your ad objective. Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. Audience interested in your offer.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52