Conversion Rate Online Lead Generation Search Engine Marketing SEM 
Webbiquity
JULY 24, 2012
Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.
Webbiquity
JANUARY 17, 2011
Still don’t think social media is important for marketing your business? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Seems like a bit of a disconnect.
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