The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
Packed with useful strategies and tactics, the book will show you my approach to increasing conversions, building revenue and increasing ROI utilizing this important channel. There aren’t any newer media planning or digital media books anymore worthy of my hall-of-fame, so I’ll showcase two from the old days! Dan McDade.
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