marketing-qualified-lead prospect sales Conversion Rate Related Topics 
LeadSloth
AUGUST 30, 2009
As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing influenced pipeline. More efficient sales force.
LeadSloth
JULY 29, 2009
An important aspect of Demand Generation are the offers: what will your prospects register for? I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. And as a marketing manager I did not have control over the product experience. Very true. ROI Tools.
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