Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

LeadSloth

AUGUST 10, 2010

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. There is severe competition (30+ vendors). To learn how, attend Tuesday’s 30-minute webinar.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

AUGUST 3, 2010

Market2Lead had something similar but is no longer sold.) These include graphical models that track movement of leads through the stages, detailed analytics with specialized measures such as conversion rates and speeds, statistical projections based on current inventory and historical flow rates, and executive dashboards.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Hubspot

JANUARY 7, 2013

Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Even with a constant conversion rate, you generate more net leads. Adobe, IBM, and Salesforce took pretty big bites out of this landscape too.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

SnapApp

JUNE 5, 2018

High-performing B2B marketing and sales teams are constantly testing and adjusting the lead scoring criteria to ensure it correlates as closely as possible to conversion rates and buying behavior. Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

B2B Marketing Zone Posts

MAY 3, 2010

Find out how to make landing pages work harder and increase conversion rates. Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40