CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
Brian Halligan, CEO and Founder of HubSpot. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. In the process it increased conversion rates by 136%. Jill Konrath, author of SNAP Selling.
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