Go Beyond SEO

AUGUST 24, 2017

Without a proper tracking number you have no clue if potential clients are calling because of a Google search or targeted marketing. While that may be true, recording conversations is also a great tool for marketing. Let’s say someone calls your law firm and your receptionist asks how they found you; their response is Google.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Go Beyond SEO

AUGUST 24, 2017

Without a proper tracking number you have no clue if potential clients are calling because of a Google search or targeted marketing. While that may be true, recording conversations is also a great tool for marketing. Let’s say someone calls your law firm and your receptionist asks how they found you; their response is Google.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

ActiveDEMAND

SEPTEMBER 28, 2016

We pulled the data, and realized the conversion rate was quite low. The conversion rate of the appointment scheduler verses the static web from was remarkable with a 533% increase for the appointment scheduler. We wondered if the same thinking could be applied to increase conversion rates on other campaigns.

Contacts 40

Contacts Landing Pages Conversion Rate Adwords 40

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. lead automation management vendors.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). Conversion rates for video content are quite high.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Just 22% decreased spending on PPC ads.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100