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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. By limiting form fields, conversions increase. Here’s ReachForce.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.