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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Andrew Briney, Senior VP and Group Publisher at TechTarget. Get Customers.